Iranian Research Organization for Science and Technology (IROST) Innovative Food Technologies 2783-350X 3 2 2016 02 20 Factors Affecting Awareness and Consumption of Organic Products Using the Multinomial Logit Model Case Study: Mashhad City Factors Affecting Awareness and Consumption of Organic Products Using the Multinomial Logit Model Case Study: Mashhad City 89 99 276 10.22104/jift.2016.276 FA Hossein Mohammadi Assistant Professor, Agricultural Economics Department, Ferdowsi University of Mashhad, Mashhad, Iran Azadeh Dogani Ph.D Student, Agricultural Economics, Ferdowsi University of Mashhad, Mashhad, Iran Shahram Eydizadeh Ph.D Student, Agricultural Economics, Ferdowsi University of Mashhad, Mashhad, Iran Journal Article 2014 12 14 Currently, the production of organic products (free of chemical inputs) versus conventional products, which led to a variety of diseases and environmental problems are growing rapidly. This study aims to understand the factors affecting awareness and consumption of organic products on Mashhad city by using of multinomial logit model. Data and information required by the design field surveys and questionnaires were collected by simple random sampling. The results show that the model with a confidence level of 90% in a state of full awareness of organic products, only age, gender and history of using of these products on consumers and non-consumers of organic products can be effective. While at the imperfect awareness of organic products, in addition to age and gender and the use of these products, variables of household income and monetary value of organic products also are influence. Currently, the production of organic products (free of chemical inputs) versus conventional products, which led to a variety of diseases and environmental problems are growing rapidly. This study aims to understand the factors affecting awareness and consumption of organic products on Mashhad city by using of multinomial logit model. Data and information required by the design field surveys and questionnaires were collected by simple random sampling. The results show that the model with a confidence level of 90% in a state of full awareness of organic products, only age, gender and history of using of these products on consumers and non-consumers of organic products can be effective. While at the imperfect awareness of organic products, in addition to age and gender and the use of these products, variables of household income and monetary value of organic products also are influence. https://jift.irost.ir/article_276_db8e1af0cb3aca1ae2d0018624204529.pdf